Eight questions. About ten minutes. No one sees your answers but you.
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Let’s go through eight questions together and watch the sun come up as you write.
Your promise to the world, and the outcome you help people reach.
The wrong you want to right. The hill you'll die on. Your contrarian takes.
"My enemy is the idea that being a good person and building something meaningful are in tension. They're not. The world's best work comes from people who are deeply human first."
Be specific - this answer designs your entire content strategy.
Your proof - 1,000 books read, 10 failed businesses, whatever it is. People who take off lead with proof.
In an algorithm-driven world, people don't follow you for who you are - they follow you for what you teach. Name the content bucket you want to own.
The theme underneath everything you make.
This is your answer - write what's actually true for you.
Name the person you serve, and what their life looks like a decade after they found you.
Read your answers back. A worldview worth building on passes all four.